[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hcnv.cz\/byznys-trendy-a-predpovedi-pro-rok-2018\/#Article","mainEntityOfPage":"https:\/\/www.hcnv.cz\/byznys-trendy-a-predpovedi-pro-rok-2018\/","headline":"Byznys – trendy a p\u0159edpov\u011bdi pro rok 2018","name":"Byznys – trendy a p\u0159edpov\u011bdi pro rok 2018","description":"Prvn\u00edm trendem bude posun v oblasti v\u00fddaj\u016f na IT. Zna\u010dn\u00fd po\u010det podnik\u016f bude je\u0161t\u011b v\u00edce...","datePublished":"2025-03-01","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.hcnv.cz\/author\/#Person","name":"hcnv.cz\n","url":"https:\/\/www.hcnv.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5667bceccdce92893bac6a7981a373152a8b3fa0ab99c198ba0ac0b49a934248?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5667bceccdce92893bac6a7981a373152a8b3fa0ab99c198ba0ac0b49a934248?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hcnv.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hcnv.cz\/wp-content\/uploads\/img_a304695_w2169_t1515962129.jpg","url":"https:\/\/www.hcnv.cz\/wp-content\/uploads\/img_a304695_w2169_t1515962129.jpg","height":0,"width":0},"url":"https:\/\/www.hcnv.cz\/byznys-trendy-a-predpovedi-pro-rok-2018\/","about":["Business"],"wordCount":391,"articleBody":" Prvn\u00edm trendem bude posun v oblasti v\u00fddaj\u016f na IT. Zna\u010dn\u00fd po\u010det podnik\u016f bude je\u0161t\u011b v\u00edce investovat v oblasti specializovan\u00fdch bezpe\u010dnostn\u00edch opera\u010dn\u00edch st\u0159edisek. Dominantn\u00edmi se stanou on-premise a SaaS\/Cloud \u0159e\u0161en\u00ed.Sd\u00edlen\u00e1 ekonomika bude vstupovat do v\u00edce pr\u016fmyslov\u00fdch odv\u011btv\u00ed. Existuj\u00ed ji\u017e firmy, kter\u00e9 naru\u0161ily zab\u011bhl\u00fd chod automobilov\u00e9ho \u010di ubytovac\u00edho byznysu, ale tak\u00e9 t\u0159eba maloobchodn\u00edho trhu. Pro leto\u0161ek se p\u0159edpov\u00edd\u00e1 tak\u00e9 vstup podobn\u00fdch firem nap\u0159\u00edklad do zdravotn\u00ed p\u00e9\u010de \u010di na finan\u010dn\u00ed trhy. Ji\u017e dnes se sna\u017e\u00ed st\u00e1tn\u00ed instituce p\u016fsoben\u00ed t\u011bchto spole\u010dnost\u00ed korigovat bok po boku s t\u011bmi st\u00e1vaj\u00edc\u00edmi.V marketingu a reklam\u011b se bude nad\u00e1le posilovat snaha c\u00edlit p\u0159\u00edmo na konkr\u00e9tn\u00edho spot\u0159ebitele. Personalizace reklamy p\u0159eb\u00edr\u00e1 veden\u00ed a pomalu ustupuje v\u0161eobecn\u00e9 veden\u00ed kampan\u00ed spole\u010dn\u011b s neosobn\u00edmi hovory p\u0159esv\u011bd\u010duj\u00edc\u00edmi ke koupi zbo\u017e\u00ed, o kter\u00e9 nebyl projeven z\u00e1jem. Marketing ji\u017e pln\u011b vyu\u017e\u00edv\u00e1 chov\u00e1n\u00ed spot\u0159ebitele na internetu ke sv\u00fdm pot\u0159eb\u00e1m a bude se to t\u00fdkat i emailov\u00e9 reklamy, kter\u00e1 bude c\u00edlit v\u00edce specificky.Bankovnictv\u00ed bude za\u017e\u00edvat dal\u0161\u00ed pokrok ve v\u00fdvoji a podpo\u0159e elektronick\u00e9ho bankovnictv\u00ed a ostatn\u00edch finan\u010dn\u00edch produkt\u016f. Lid\u00e9 cht\u011bj\u00ed m\u00edt sv\u00e9 finance pod kontrolou kdykoli a kdekoli a nejsou ochotni tr\u00e1vit \u010das u p\u0159ep\u00e1\u017eek. Bude d\u00e1le stoupat po\u010det u\u017eivatel\u016f t\u011bchto slu\u017eeb, kter\u00e9 se je\u0161t\u011b zrychl\u00ed a do budoucna by v\u0161echny operace m\u011bly prob\u00edhat v re\u00e1ln\u00e9m \u010dase. Jednodu\u0161e \u0159e\u010deno se va\u0161\u00ed pen\u011b\u017eenkou stane telefon. A v neposledn\u00ed \u0159ad\u011b d\u016fle\u017eit\u00fdm trendem bude to, jak spole\u010dnosti nahl\u00ed\u017eej\u00ed na samotn\u00fd v\u00fdkon pr\u00e1ce sv\u00fdch zam\u011bstnanc\u016f. Trendem se st\u00e1v\u00e1 upou\u0161t\u011bn\u00ed od velk\u00fdch firemn\u00edch s\u00eddel a kancel\u00e1\u0159\u00ed sm\u011brem k voln\u011bj\u0161\u00edmu pohybu zam\u011bstnanc\u016f, home office, benefit\u016fm ve form\u011b voln\u00fdch dn\u00ed a k dal\u0161\u00edm v\u00edce motivuj\u00edc\u00edm zp\u016fsob\u016fm pr\u00e1ce. Flexibilita je nad\u00e1le kl\u00ed\u010dov\u00fdm pojmem ve vztahu zam\u011bstnavatele a zam\u011bstnance.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Byznys – trendy a p\u0159edpov\u011bdi pro rok 2018","item":"https:\/\/www.hcnv.cz\/byznys-trendy-a-predpovedi-pro-rok-2018\/#breadcrumbitem"}]}]